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New USB Auto Hub bridge chip

WANGYI | XILINX | 20/11/2020

New USB Auto Hub bridge chip


In the past few years, with the rapid penetration of mobile Internet technology and the increasing attention and efforts of the automotive industry on the Internet of vehicles, on-board interactive systems have entered a period of rapid development. Rui Chengxin Micro, together with Wang Jiu technology, successfully launched a new cross-platform link USB Auto Hub bridge chip for on-board system, and is about to enter mass production.
 
 
In the past few years, with the rapid penetration of mobile Internet technology and the increasing attention and efforts of the automotive industry on the Internet of vehicles, on-board interactive systems have entered a period of rapid development. Rui Chengxin Micro, together with Wang Jiu technology, successfully launched a new cross-platform link USB Auto Hub bridge chip for on-board system, and is about to enter mass production.
 

In November 2020, Ruicheng Micro announced in Chengdu, China that it and Wangjiu Technology successfully launched a new cross-platform link USB Auto Hub bridge chip for in-car infotainment system. It is also the first time the two companies have teamed up in automotive electronics. In this cooperation, THE USB Auto Hub bridge chip adopts the DIGITAL and analog hybrid interface IP. The IP products a variety of upgrades, high reliability, high compatibility, low power consumption, small area, save the character of plate device, support analog hybrid interface at full speed and high speed data transmission, and support outside the application scheme of concise, do not need to the board level with additional components, makes the final products more compact volume, operation more convenient, more powerful.
 
 
With the increasing demand for driving, information, entertainment, safety and other aspects, the trend of on-board infotainment system towards functional integration and modularization is more obvious. Multi-functional integration will be the focus of the future development of vehicle-mounted infotainment system. It is a popular trend to effectively combine the audio and video, navigation application, network transmission and driving assistance of the vehicle. Wangjiu's USB Auto Hub bridge chip supports Apple CarPlay and Baidu CarLife application systems, which will provide a wide range of Auto manufacturers and consumers with efficient, stable, reliable and low-power technology experience.
 

"As more and more automobile manufacturers use in-vehicle infotainment systems, the demand for various chips supporting Android and iOS systems is also increasing, and USB Auto Hub bridging chip is one of them," said Wang Jiujiang's chairman. Automotive electronics are extremely demanding in terms of reliability, compatibility, low power consumption and compact size. Rui Chengxin micro's DIGITAL/analog hybrid interface IP has excellent features that meet the needs of chip product design, speed up product development, and can be better compatible with more brands of vehicles.
 
 
The chairman of Ruicheng Micro said: "Wangjiu technology is a strong car chip design manufacturer, we are pleased to work with Wangjiu technology to bring together their respective strengths and launch the USB bridge chip with great market potential. Ruicheng Microelectronics has been committed to providing IP products with high reliability, low power consumption and covering all kinds of applications, and has had many successful cooperation projects in the field of automotive electronics. The success of this cooperation gives us more confidence to further expand the IP development and application of Ruicheng Microelectronics in the automotive electronics field.

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